Are you Ready for Google Penguin 4.0 Update?
Since SEO has been identified to outdo other marketing tactics; site owners have used all known means to enhance the visibility of their websites. There are a few of them, however, who use black-hat link schemes to influence the rankings of their sites. Note that search engines usually prohibit such tactics because they give such sites an unfair advantage over the rest that use allowable methods. On their part, search engines have been busy tracking and identifying websites that use prohibited techniques so that those that use allowable methods can get fair rankings. You will, as a result, hear of the term ‘updates’ that simply means the announcement or institution of procedures to curb black-hat tactic use. What do such update mean for you as a site owner?
A site that uses spammy links will suffer immediate penalties, which is unlike in past instances where the adverse consequences of applying black-hat techniques took some time. Alternatively, applying white-hat techniques during SEO will also result in immediate awards in terms of rankings since you will enjoy better visibility and accessibility.
Because the latest updates will run continuously into the future, there will be no time that you will use black-hat techniques without such acts going unnoticed by search engines. A number of site owners may have to use new domains because it could be time-consuming and costly to correct their old ones due to the bad link reputation that they have.
A while ago, you could benefit from correcting the aspects that got your site prohibited but still suffer penalization for month or years later since search engines took long to make the needed changes to your rankings. In such a situation, you could lose out significantly even after complying with the requirements of search engines, which was unfair. However, your site will be freed immediately you implement white-hat techniques with the latest updates in place.
The pages that have elements of black-hat techniques are the only ones to be affected by the latest updates but not the entire site. In past instances, a whole site could suffer the adverse consequences of the spamming. So, if you only had used prohibited techniques on certain pages, the corrective action needed does not involve a lot of work.
Outdated websites and the use of old optimization tactics will also get you penalized by the recent updates. Mostly, sites run by industrial manufacturers will suffer most. The real-time tracking of websites to be used will mean that companies have to update their sites often and use the latest SEO tactics.
With the updates in place, using quality content will enhance your site’s rankings. Content in this sense means text, videos, and images. Search engines have always rewarded sites that use quality content in the past, which is a trend they wish to continue even with changes in other areas.