Category: Internet Services

Are you Ready for Google Penguin 4.0 Update?

Since SEO has been identified to outdo other marketing tactics; site owners have used all known means to enhance the visibility of their websites. There are a few of them, however, who use black-hat link schemes to influence the rankings of their sites. Note that search engines usually prohibit such tactics because they give such sites an unfair advantage over the rest that use allowable methods. On their part, search engines have been busy tracking and identifying websites that use prohibited techniques so that those that use allowable methods can get fair rankings. You will, as a result, hear of the term ‘updates’ that simply means the announcement or institution of procedures to curb black-hat tactic use. What do such update mean for you as a site owner?

A site that uses spammy links will suffer immediate penalties, which is unlike in … Read More

What You Need to Know About Google Penguin’s Latest Update: Penguin 4.0

First off, what is Google Penguin? Google Penguin is a codename used to describe an algorithm developed by Google to aptly punish websites that violate Google’s Webmaster Guidelines. Google Penguin works by decreasing the search engine rankings of websites that violate the aforementioned Google’s guidelines. Websites are punished when they deliberately manipulate search engine indexes in order to make their website’s search engine ranking go up, this is known as black-hat SEO techniques. They are also called link schemes, as they work by manipulating the number of links pointing to a page, thus artificially increasing the rank of a webpage.

In simpler terms, the Google Penguin algorithm works as a filter for sites that spam Google’s search results. Google already has a spam system checker in employ, but it needs Google Penguin as sometimes the former isn’t able … Read More